Science
Every prompt has a citation.
Built on the most-studied frameworks in clinical psychology — CBT, MI, DBT, SMART. When research and engagement metrics disagree, we follow the research.
What we owe you
A commitment to excellence.
The standard we hold ourselves to. Not because it's easy — because the work deserves nothing less.
Four principles
The choices we make every week.
Compassion
A slip is data, not failure.
No streaks. No leaderboards. No shame. The product is calm because the work of change is not.
Clarity
No dark patterns. Ever.
No engagement metrics. No notifications engineered to bait a return. The interface gets out of the way of the work.
Privacy
Your hard mornings stay yours.
End-to-end encryption on what needs it. Cloud sync is opt-in. We treat what you tell us the way we would want our own treated.
Who sees what
A two-column answer to the question we get most.
You see
- Every check-in you’ve made
- Every Dawn conversation, in full
- Every Focus rule and override
- A weekly insight summary
- An export button that works
We see
- Aggregate counts, never content
- Crash reports, with PII stripped
- Billing metadata only when you’re paying
- Nothing on weekends unless you email us
What we never store
The shortest list we could write.
- No location history — Focus rules are device-local.
- No microphone or camera access. Ever.
- No third-party advertising IDs.
- No “engagement profile” that follows you between devices.
- No selling, sharing, or licensing your journal to anyone — not even an aggregated form.
The standard
Your time, your trust, your hope. The standard is to earn all three.
Start
Begin private. Stay private.
Free to start. Your journal is yours.
Get started
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