Habit change deserves better technology.
We built Daybreak for the people the wellness industry forgot.
Founded
2025
Built on
CBT · MI · DBT · SMART
Citations
500+ trials
Recovery isn't a streak. It isn't a leaderboard. It's a quiet, often hard, deeply human process.
Most “wellness” apps borrowed their playbook from social media — variable rewards, badges, public progress. The same playbook that turned attention into a crisis.
Daybreak is the opposite. Built on clinical evidence. Built for the long arc of recovery. Built to help you, not retain you.
We treat what you tell us the way we would want our own treated.
The Daybreak team
Three principles. No compromises.
Science
Built on motivational interviewing, CBT, and 500+ clinical trials across four frameworks. Every prompt has a citation.
Compassion
No streaks. No leaderboards. No shame. The product treats a slip as data, not failure.
Clarity
No dark patterns. No engagement metrics. The interface gets out of the way of the work.
The shortcuts we refuse to take.
We don't use
streaks
We don't use
leaderboards
We don't use
dark patterns
Make the most effective tools in behavioral health available to anyone, on any device, without the noise.